2025 UNM Football Schedule Overview

1. Aug 30 @ Michigan (Ann Arbor, MI)

   • Why it stands out: First-ever meeting with the four-time national champion Wolverines at "The Big House" (capacity ~107k) Sep 6 vs Idaho State (Home)

2. • FCS-level competition at University Stadium — good for stats and highlight creation.

   • Worth attending? Solid local game; best for content creation rather than brand reach.

3. Sep 13 @ UCLA (Rose Bowl, CA)

   • Pac-12 powerhouse, national platform 

   • Worth attending? YES — strong game-day energy, huge audience, great networking opportunity.

4. Sep 27 vs New Mexico State (Rio Grande Rivalry)

   • Archrivalry game with deep tradition

   • Worth attending? YES — prime local fanbase, high NIL visibility, community buzz.

5. Oct 3 @ San Jose State

   • Road conference opener, runs during Balloon Fiesta weekend ESPN.com

   • Worth attending? Neutral — good football but less visibility; best used for team cohesion/branding content.

6. Oct 11 @ Boise State

   • Facing a two-time defending MW champion, tough venue 

   • Worth attending? YES — highly competitive conference matchup; strong NIL content potential.

7. Oct 18 vs Nevada (Home)

   • In-state foe; historic rivalry

   • Worth attending? YES — good for family, regional sponsors, community engagement.

8. Oct 25 vs Utah State (Home)

   • Featuring Jason Eck’s former team; return of ex-coach Bronco Mendenhall 

   • Worth attending? YES — narrative-rich matchup, great for press & content.

9. Nov 1 @ UNLV (Allegiant Stadium)

   • The new Vegas venue provides pro-level atmosphere Mountain West Connection

10. Nov 15 vs Colorado State (Home)

    • Conference game with steady attendance.

    • Worth attending? Mid-tier; good for mid-season consistency.

11. Nov 22 @ Air Force

    • High-altitude contest at Falcon Stadium; regional fanbase 

    • Worth attending? Neutral; timing and travel are considerations.

12. Nov 28 vs San Diego State (Home)

    • Final regular-season game; strong CSPN/CBSSN slot ESPN.com

    • Worth attending? YES — important season finale with local and regional attention.

​​Additional Notes

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• Conference play dominates Oct & Nov, with 7 of the last 8 matchups. Sustained performance here matters.

• The first bye falls before New Mexico State, offering an opportunity to ramp up NIL outreach or create branded content.

• The Lobos finished 5–7 in 2024 and a new coaching staff led by Jason Eck brings renewed momentum

• The New Mexico Bowl on Dec 27 could only happen if the Lobos qualify—but might offer extra local media buzz